Business

The Business and Management division offers a program of study leading to the Bachelor of Science (B.S.) degree in Business Administration. The Bachelor of Science degree in Business Administration offers students a diversified and challenging set of core courses that all East-West University business students must take.

 

Many career- oriented publications speak of verbal communication as one of the main traits prospective applicants must possess. Courses in the Business Department at EWU are not traditional lecture classes. Because of our small class size, students will participate and become active and engaged learners in the class and will develop excellent verbal and written communication skills. They will also learn to work together in real and virtual teams, acquiring skill sets that will become invaluable in today’s changing job market and society.

 

In addition to traditional courses like Accounting, Economics, Finance, Management, and Marketing, students also take courses in challenging and important areas such as Business Communications, Entrepreneurship, Personal Financial Planning and International Business. The purpose of these courses is to offer the student a well rounded background in business before specializing in an area of concentration.

 

Concentration areas include Accounting, General Business, Information and Telecommunications Systems Management, International Business, Management, and Marketing. Accounting offers a solid survey of the accounting field. Marketing does the same but allows a student to specialize in either advertising, corporate communications, public relations or sales.. General Business, International Business, Information and Telecommunications Systems Management, and Management are interdisciplinary in nature. General Business requires courses from Accounting, Finance, International Business, Management, and Marketing. It is designed for the student who wishes to be a generalist. It is especially designed for students who wish to work in smaller firms or start one of their own. The International Business concentration requires courses in International Business, Economics, Finance, and Political Science while Information and Telecommunications Systems Management requires courses in Accounting, Management, and Computer Science. Management, which emphasizes the psychological area of management, requires courses in either Psychology or Sociology besides more traditional Management courses like Organizational Behavior or you can choose a unique course like Sports and Entertainment Management.

 

Throughout the curriculum there is an emphasis on ethics. East-West University follows the trends in American business closely. As trends change, we react and integrate these changes into the curriculum. This is what was done with ethics. Most classes in the business area use real-life ethical dilemmas which teach the student that “Following the Rules is Sometimes Not Enough.” We also have made an effort to train students in English, writing, communications, and analytical thinking. The program carefully builds on general education requirements and takes advantage of the liberal arts base of the institution to provide a balanced education for the student. We have made an effort to offer a true cross-curricular approach to the BSBA degree. Students have opportunities to take classes that are applicable to their major in Behavioral and Social Sciences, English/Communications, Computer Science and Multimedia.

 

Studies in Business Administration are intended to provide students with a broad base of knowledge in the business disciplines, to prepare them for career possibilities in business-related areas, to provide them with the fundamental skills necessary to participate in a civil society, and to provide a foundation for further studies and graduate work.

 

OBJECTIVES

Graduates of the East-West University Business program will:

• be capable of using information and analyzing data to formulate tactical and strategic decisions

• have an awareness of the internal and external factors that are relevant to small business which interact to effect managerial decisions

• understand the interactions between and among legal, ethical, social, technological, political, economic, and competitive factors that impact ownership and managerial decisions

• have an ability to research and integrate large quantities of data in quantitative, qualitative, or mixed formats

• apply general business theories and methods of analysis to solve problems that are relevant to various sized businesses have the knowledge and ability to communicate effectively both orally and in written form understand and appreciate the use of technology to aid in business decision-making and presentation

 

An East-West University BSBA graduate will have a significant number of career opportunities. These include, but are not necessarily limited to:

• Accountant

• Bank officer (management or operations)

• Entrepreneur • Small business owner

• Management consultant • Marketing manager

• Principal of a marketing company Public Relations Staff Advertising Staff

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