The Business and Management division offers a program of study leading to the Bachelor of Science (BS) degree in Business Administration.


Bachelor of Science Degree in Business Administration


The Bachelor of Science degree in Business Administration (BSBA) offers students a diversified and challenging set of core courses that all East-West University business students must take. In addition to traditional courses like Accounting, Economics, Finance, Management, and Marketing, students also take courses in challenging and important areas such as Business Communications, Entrepreneurship, and International Business. The purpose of these courses is to offer the student a well rounded background in business before specializing in an area of concentration.


Concentration areas include Accounting, General Business, Information Management, International Business, Management, and Marketing. Accounting offers a solid survey of the accounting field. Marketing does the same but allows a student to specialize in either advertising or sales as well. General Business, International Business, Information Management, and Management are interdisciplinary in nature. General Business requires courses from Accounting, Finance, International Business, Management, and Marketing. It is designed for the student who wishes to be a generalist. It is especially designed for students who wish to work in smaller firms or start one of their own. The International Business concentration requires courses in International Business, Economics, Finance, and Political Science while Information Management requires courses in Accounting, Management, and Computer Science. Management, which emphasizes the psychological area of management, requires courses in either Psychology or Sociology besides more traditional Management courses like Organizational Behavior.


Throughout the curriculum there is an emphasis on ethics and also an effort to train students in English writing, communications, and analytical thinking. The program carefully builds on general education requirements and takes advantage of the liberal arts base of the institution to provide a balanced education for the student.



Studies in Business Administration are intended to provide students with a broad base of knowledge in the business disciplines, to prepare them for career possibilities in business-related areas, to provide them with the fundamental skills necessary to participate in a civil society, and to provide a foundation for further studies and graduate work.



Graduates of the East-West University Business program will:


• be capable of using information and analyzing data to formulate tactical and strategic decisions

• have an awareness of the internal and external factors that are relevant to small business which interact to effect managerial decisions

• understand the interactions between and among legal, ethical, social, technological, political, economic, and competitive factors that impact ownership and managerial decisions

• have an ability to research and integrate large quantities of data in quantitative, qualitative, or mixed formats

• apply general business theories and methods of analysis to solve problems that are relevant to various sized businesses that have the knowledge and ability to communicate effectively both orally and in written form.


An East-West University BSBA graduate will have a significant number of career opportunities. These include, but are not necessarily limited to:

• Accountant

• Bank officer (management or operations)

• Entrepreneur • Small business owner

• Management consultant

• Marketing manager

• Principal of a marketing company.


Bachelor of Science (BS) degree in Business Administration The Bachelor of Science degree in Business Administration requires a minimum of 180 credit hours distributed as follows:


64 credit hours in the University’s general education core courses that should include:

• 20 credit hours in English and Communications specified as EN151, EN152, EN154, EN166 and EN491

• 20 credit hours in Mathematics and Natural Science specified as MT155, MT156, MT200, MT221, and one course in Natural Science

• 20 credit hours in the Behavioral and Social Sciences and Humanities specified as PL101, PS101, SC101, HM279, and one other course in Humanities

• 4 credit hours in Computer and Information Science, CI101, from which a student may be exempted by examination. 68 credit hours in Business Administration core courses specified as follows: AC101, AC102, AC206, BS101, BS201, BS205, BS210, BS321, BS350, BS440, BS441, CI213, EC201, EC202, FN201, MN201, and MR201.


24 credit hours in an area of concentration selected from one of the following: accounting The required courses are AC303, AC304, AC401, and three from the following courses


: AC305, AC306, AC307, AC315, or AC410.


general Business

The required courses are one 300 level course in Accounting, BS421, MN341 MN421, MR440 and either FN300 or FN302.


international Business

The required courses are BS421, EC311, EC431, FN340, FN341 and PL381.


information Systems Management

The required courses are one 300 level course in Accounting, CI214, CI312, MN310, MN421, and either AC315 or CI460.



The required courses are MN310, MN312, MN314, MN316, MN421 and either PS346 or SC312.



The required courses are MR320, MR340, MR350, and MR440. Students may select either MR310 and MR 311 or MR325 and MR326. 24 credit hours of electives of which 12 credit hours must be at the 300 or 400 level.


The following is a sample outline of the graduation requirements for the BS degree in Business Administration (minimum 180 credit hours): general education core (64 credit hours) English and Communications (20 credit hours higher than EN150) Mathematics (16 credit hours higher than MT150) Physical and Biological Sciences (4 credit hours) Behavioral and Social Sciences and Humanities (20 credit hours) Computer and Information Science (4 credit hours) (May receive credit by examination) business administration courses (92 credit hours) Business Core Courses (68 credit hours) major area of concentration (24 credit hours) Select from the following concentrations: Accounting *Select three from the following: AC305, AC306, AC307, AC315, or AC410. General Business *Any 300 level accounting course International Business Information Systems Management *Any 300 level accounting course Management Marketing either: Elective Courses (24 credit hours) 24 credit hours of electives of which 12 credit hours must be at the 300 or 400 level.



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