Business (BS)

The Business and Management division offers a program of study leading to the Bachelor of Science (BS) degree in Business. The BS degree program provides students with a broad base of knowledge in the business disciplines, to prepare them for career possibilities in business-related areas, to provide them with the fundamental skills necessary to participate in a civil society and to provide a foundation for further studies and graduate/professional work. The BS degree in Business offers students diversified and challenging core courses that all East-West University business students must take as well as specialty courses providing them with a solid foundation in business theory and applications. In addition to traditional courses like accounting, economics, finance, and management, students also take courses in other challenging areas such as digital and social media marketing, personal financial planning, forensic accounting, healthcare administration and international business. The objective of these courses is to provide students with a diverse background of current business topics. Current events are covered in every class as the opportunity arises. In a global and diverse society, it is imperative to bring and discuss critical issues in the classroom as they are occurring in real time. Many career-oriented publications speak of verbal communication as one of the main traits prospective applicants must possess. Courses in the Business department at EWU are not traditional lecture classes. Because of small class size, students participate and become active and engaged learners and develop excellent verbal and written communication skills. They also learn to work together in real and virtual teams, acquiring skill sets that will become invaluable in today’s ever-changing job market and society. The program integrates a strong global theme that runs throughout the business curriculum. Students are encouraged to take classes in negotiation, intercultural communication, and social media as part of the Business degree plan. The concentration areas of the program are accounting and finance, forensic studies, general business, international business, management, digital and social media marketing, and healthcare administration. The accounting and finance concentration offers students a solid survey of both fields and helps them see the relationship between the two. General business, international business, and management concentrations are interdisciplinary in nature. Forensic studies offer courses in criminal tax practice and procedure and fraud investigation. Students have the opportunity to take an elective course in criminal justice as well. General business requires courses from accounting, finance, international business, management, marketing, forensic studies, and digital/social media marketing for a well- rounded grounding in the Business arena. A general business concentration is also available which is designed for the student who wishes to be a generalist. The digital and social media program is especially designed for students who wish to work in that burgeoning area of endeavor so critical in today’s world. The focus is on practical experience connecting theory to real-world experience. Courses in finance, marketing, and wealth creation are specifically designed to give students a heads up on the competition when they look for a position. The international business concentration requires courses in international business, economics, finance, and intercultural communication.

Students with a concentration in management have an option to take courses in either psychology or sociology besides more traditional management courses like organizational behavior. And students can choose a unique course like Sports and Entertainment Management or Marketing as well as courses in team- building and intercultural communication. Throughout the business curriculum, there is an emphasis on ethics. East-West University follows the trends in American business closely.

The curriculum incorporates changes in the business environment as they occur. All classes in the business area use case studies to present real-life ethical dilemmas. English, writing, communication, and analytical thinking skills are emphasized. The program carefully builds on general education requirements and takes advantage of the liberal arts base of the institution to provide a balanced education for the student. Effective written communication and writing is a significant component in every business course. The BS degree is cross-curricular. Students have opportunities and flexibility to take classes that are applicable to their major in outside departments such as Behavioral Sciences, English and Communications, and Computer and Information Science.