This course is an examination of socializing agents, structural constraints and demographic parameters that influence consumer behavior and buying decisions in a market-defined social environment. The emphasis is on communication and on the presentation elements of the public relations function. The course introduces strategic issues and effective practices of communication between organizations and their constituencies. It includes the study of public opinion research, media relations, public communication campaigns, consumer identity, and representational ethics. Students gain practical experience in writing news releases, conducting surveys, and designing integrated campaigns. Oral and written group and individual presentations are required.